UX, User Research
LendInvest
A sitemap strategy that puts the user's needs at the forefront
project details
RoleDesign Manager and Project co-leader
ContributionUX, Project Management, Research and Data analysis
Duration4 months
Used toolsFigma, FullStory, Confluence
project context
In response to the evolving needs of LendInvest and the challenges of effectively communicating its diverse offerings in the dynamic UK FinTech sector, a critical issue emerged regarding defining the core identity of the business since its inception in 2008. With the company catering to various audience segments, there was a noticeable struggle in articulating a cohesive brand message.
efficiency with the tools we had
The project was successfully rolled out ahead of schedule, exhibiting proactive risk mitigation measures that safeguarded critical areas identified pre-launch. User communication regarding the revamped experience preemptively managed expectations. Notably, the simplified user journey resulted in significant enhancements across key metrics including reduced bounce rates, minimized rage clicks, lowered drop-off rates, and improved conversion rates within three months.
This pragmatic approach ensured efficient project execution, maintaining alignment with deadlines and garnering stakeholder support through minimized content revisions.
finding uniqueness in diversity
The project was successfully rolled out ahead of schedule, exhibiting proactive risk mitigation measures that safeguarded critical areas identified pre-launch. User communication regarding the revamped experience preemptively managed expectations.
Notably, the simplified user journey resulted in significant enhancements across key metrics including reduced bounce rates, minimized rage clicks, lowered drop-off rates, and improved conversion rates within three months.