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about me

I am a Brazilian-born, London-based Creative with a background in design, music, and community-building. 

Since moving to the UK in 2014, I have played a significant role in shaping London into a global FinTech hub—most notably through my work at LendInvest, one of the UK's pioneering digital mortgage lenders. 



 
At LendInvest, I contributed to scaling a growing startup into a publicly listed company on the London Stock Exchange. I was involved in key product design initiatives and led cross-functional teams. My focus has always been human-centred, balancing product performance with the complexities and nuances of real-world users. I am passionate about building strong, collaborative teams and fostering design cultures that value feedback, equity, and growth.

My work extends beyond design systems and product flows. I am a strong advocate for Diversity, Equity, and Inclusion. At LendInvest, I co-founded the company's DE&I group, launched initiatives for LGBTQI+ representation, and established a social committee to foster connection and belonging within the organization.




Outside of my design career, I’ve always had a deep connection to music and cultural production. I’ve been involved in organising events, curating experiences, and supporting independent artists—especially within queer and underground communities. From DJing and visual direction to co-producing grassroots events, my work in this space has always been about creating spaces where people feel seen, safe, and inspired. 

Most recently, I co-led the production of Virilha Suada, a queer Carnival block party in Brasília that brought together artists from the favelas and LGBTQI+ communities to celebrate identity through music, performance, and collective joy. For me, culture isn’t a side project—it’s an essential part of how I connect, create, and build community.


Currently based in London, I am open to remote opportunities worldwide. I am particularly interested in work that blends digital products with real-world impact—projects where design is a tool for access, equity, and meaningful change. 

I would love to connect if this resonates with what you are building.



Fields of knowledge

Design
Branding
Creative Direction
UI/UX
Web Design
User Research
User Flows
Information Architecture
Onboarding
Code (HTML, CSS, Javascript)
Salesforce
Figma 
Sketch
Adobe Creative Cloud
Framer
Music
Event planning
Production
Grants & Funds applications
Budgeting
Marketing and promotion
Artists liaison
Curation
Music mixing (DJ)
Music production
Partnerships ands relationships
Rekordbox
Ableton



Community building
Comms Strategy
Digital Strategy
Social Media strategy
Growth
Community Engagement
Research & Data
Acessibility
Project Management
Leadership
Team management


cezar almeida© London, UK |  2024