Context

In response to the evolving needs of LendInvest and the challenges of effectively communicating its diverse offerings in the dynamic UK FinTech sector, a critical issue emerged regarding the definition of the business's core identity since its inception in 2008. With the company catering to various audience segments, there was a noticeable struggle in articulating a cohesive brand message.

efficiency with the tools we had

The project was successfully rolled out ahead of schedule, exhibiting proactive risk mitigation measures that safeguarded critical areas identified prior to launch. User communication regarding the revamped experience preemptively managed expectations. Notably, the simplified user journey resulted in significant enhancements across key metrics, including reduced bounce rates, minimised rage clicks, lowered drop-off rates, and improved conversion rates within three months.

This pragmatic approach ensured efficient project execution, maintaining alignment with deadlines and garnering stakeholder support through minimised content revisions.

finding uniqueness in diversity

The project was successfully rolled out ahead of schedule, demonstrating proactive risk mitigation measures that safeguarded critical areas identified prior to launch. User communication regarding the revamped experience preemptively managed expectations. 

Notably, the simplified user journey resulted in significant enhancements across key metrics, including reduced bounce rates, minimised rage clicks, lowered drop-off rates, and improved conversion rates within three months.