Web Design, Digital strategy
Danilo Zocatelli
Repositioning the digital presence of an emerging talent
project details
RoleMain Designer
ContributionWeb Design, Digital strategy, Analytics
Duration2 weeks
Tools used Figma, Wix, Google Analytics
work
Over the course of two weeks, I collaborated with Danilo to assess the existing content and created a logical information architecture for the website, enhancing the user journey. I implemented metadata and tags and developed a Content Management System (CMS) to simplify the process for Danilo to upload new content, ensuring it aligned with the new design style.
Together, we reviewed the typeface family and layout, making adjustments to ensure the website was responsive and accessible across various devices.
To support Danilo's upcoming online shop, I also installed the Google Analytics tracking code. This will enable him to better understand user behavior on the website, including audience sources and profiles.
visit Danilo’s website
client context
Danilo is an emerging and talented photographer whose work has recently been selected for display in renowned galleries and exhibitions. Due to the increasing attention and rapid growth in his follower base, he realized that his portfolio did not meet industry standards.
His existing portfolio was built hastily and lacked a clear purpose, displaying common issues typically seen in websites created by less experienced professionals. It required urgent improvements to truly reflect the quality of his work.