UI/UX designer with 10+ years of experience owning, optimising, and evolving high-traffic digital platforms across fintech, SaaS, and consumer-facing environments. Proven track record managing digital flagships end-to-end, spanning CMS governance, content operations, analytics, CRO, and cross-functional delivery.
Professional experience |
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London, UK | Feb 2015 - Dec 2023
- Acted as end-to-end digital owner for high-traffic web platforms, overseeing site structure, UX governance, and continuous optimisation
- Managed digital experiences aligned to marketing and commercial priorities, ensuring accuracy, compliance, and consistent brand execution.
- Partnered closely with marketing, growth, and engineering teams to improve on-site discoverability, navigation, and conversion
- Applied GA4, A/B testing, and behavioural analytics to identify performance gaps and optimise customer journeys
- Delivered a 108% month-on-month increase in customer interactions by implementing an omnichannel digital CX approach — without increasing support headcount
- Coordinated internal teams and external suppliers to scope, prioritise, and deliver technical and UX improvements
- Built and maintained scalable design and component systems to accelerate delivery and ensure consistency
- Produced clear performance insights and recommendations for senior stakeholders
- Mentored junior team members and championed a data-led, user-centred digital culture
- Delivered full design lifecycle: research, prototyping, testing, and launch
- Ran co-creation workshops and built responsive interfaces in Webflow and WordPress
- Used qualitative feedback and analytics to inform rapid iterations and content structure improvements
- Projects include: Taquiza, Club Bodega, The Carpet Shop, ACT UP London, and Amplifica
- Created social content for music artists
- Assisted with email campaigns and fan engagement
- Planning and producing content for online campaigns
- Helped improve artist visibility through platform-native content
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Developed and delivered communication strategies for clients
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Led the company’s website redesign and SEO updates
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Built press kits and worked with local media
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Managed content calendars and promotional plans
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Managing press relations and attending to journalists' requests
Education |
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2003 - 2007
Certifications |
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2021
2019
IBM Skills Build, London, UK (remote)
2025
IBM Skills Build, London, UK (remote)
2025
IBM Skills Build, London, UK (remote)
2025
Skills
UX & Website management : UX Roadmapping & End-to-End Ownership · A/B Testing & Iterative Optimisation · Accessibility & Inclusive Design · Data-Driven UX (GA4, Clarity, Surveys) · QA & Bug Tracking Across Devices
Tools & Tech: WordPress CMS · Figma · Webflow · Adobe Creative Suite · GA4 · Fullstory · Dovetail · · FigJam · Notion · Jira · HTML/CSS · SQL
Product Collaboration: Jira Ticketing & Agile Project Management · Cross-Functional Collaboration · Agency & Stakeholder Management · Workshop Facilitation · Communication & Mentorship
Languages: English (Fluent) · Portuguese (Native) · Spanish (Fluent)