Branding, Social Media, Creative Direction
Club Bodega
Creating a safe space for London’s Queer Latinx communitiy
project details
RoleExecutive Producer
ContributionResearch, Production, Creative Direction, Social Media management
Duration2 months
creative process
I commissioned an emerging Brazilian artist to develop the branding for Club Bodega. When engaging with Latin American culture, exploring its richness with professionals who are well-versed in the subject felt appropriate.
Peu Lima is an art director, graphic artist, and independent publisher based in Rio de Janeiro. For this project, he collaborated with the talented illustrator Flora Próspero. Together, they captured the essence of the project: to represent Latin American diversity while moving away from common portrayals.
The branding concept is centred around the Wiphala flag, symbolising the numerous native tribes that have existed on the continent and continue to thrive despite the many attempts at extinction through colonisation. By merging this flag's vibrant, solid colours with shapes from the flags of various Latin American countries, a new set of flags was created to represent this strong and resilient continent.
For the promotional materials, the approach was to juxtapose iconic elements from different countries' cultures, showcasing the similarities in their differences and promoting a unified identity.
visit Club Bodega page
project context
Club Bodega is a welcoming space for the queer Latinx community to come together and celebrate the richness of Latin America culture.
This new monthly event takes place on the first Sunday of every month at The Carpet Shop in Peckham. With an atmosphere that reflects the warmth and friendliness of a typical Latin American house, guests have the opportunity to enjoy great music, dancing, and vibrant flavours.
The event starts with a unique brunch, featuring a menu designed to help guests unwind after a long weekend or recharge for the week ahead.
Taquiza, the resident restaurant at The Carpet Shop, is in charge of the dishes, exploring regional flavours from Latin American Cuisine. An exclusive selection of cocktails and special offers are also be available to bring London the tropical mood this winter.
TeamArt Direction Peu Lima
Illustration Flora Próspero
Photography Christa Hotton
References
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LGBTQ+ Studies and Reports - Stonewall’s “LGBT in Britain” reports;
- Eventbrite Consumer Report (2022);
- Ofcom’s Annual Media Consumption Reports; Queer Nightlife Studies (LSE, 2024)