Repositioning the digital presence of an emerging talent
Danilo Zocatelli
October, 2024
London, UK
London, UK
Photography,
Art
Art
Digital Strategy
Web Design
What I did
We worked together over two weeks to fix that.
First, we reviewed the site. We went through every page and piece of content. Then, we planned a better structure that made sense to new visitors and industry professionals.
I redesigned the information architecture to improve the flow. I added metadata and tags to help with SEO and organization. I also built a content management system (CMS) so Danilo could easily add new work without outside help.
We refined the typography and layout, ensuring the site worked well on all devices. Every detail was adjusted to make the work feel polished and accessible.
First, we reviewed the site. We went through every page and piece of content. Then, we planned a better structure that made sense to new visitors and industry professionals.
I redesigned the information architecture to improve the flow. I added metadata and tags to help with SEO and organization. I also built a content management system (CMS) so Danilo could easily add new work without outside help.
We refined the typography and layout, ensuring the site worked well on all devices. Every detail was adjusted to make the work feel polished and accessible.
Setting him up for what’s next
Danilo is also planning to launch an online shop. To support that, I installed Google Analytics tracking so he can understand where visitors are coming from and how they move through the site. This will help guide future content and product strategy.
Now, Danilo's website reflects his talent. It's simple, functional, and built to grow with him.
He has a clean space to showcase his work, share updates, and build his name in photography.
He has a clean space to showcase his work, share updates, and build his name in photography.